Featured Client
Case Study

Our client

Black Girl Health, LLC

BGH connects minority women with information that improves their well-being. In preparation for their annual Kickstart Health and Wellness Expo in 2019, they collaborated with The SMP Creative Group to take advantage of our full suite of services.

Website Development

BGH required an interactive website that offered a responsive design that performed well on varied devices (laptops, laptops, and desktops) and across several browser/resolution applications (Chrome, Safari, IE).

The website served as the information-based center for the conference itself, the transaction-based center for ticketing purchases, and the re-marketing center for digital advertising and marketing via the Facebook and Instagram platforms.

The website was developed with WordPress and delivered a modern and interactive visual experience that implemented the “Buy Tickets” call to action throughout leading to increased conversions and sales.  The content was visually stimulating and easy to understand with the design-oriented to their targeted customer profiles (attendees, vendors, sponsors).

Content Creation

Being a digital health company, BGH relied heavily on video content to generate awareness and engagement for the Kickstart Health and Wellness conference. 

Engaging video content was at the core of their successful social media marketing efforts in year’s past and they wanted it to remain the same in the new year.  

We developed several interactive videos to raise awareness and generate engagement using motion graphics, animation and video production techniques. Over a 30 day span, the featured event response and conversion video reached 30,123 people, resulting in 11,438 Thruplays (watched in its entirety), resulting in 1,010 conversions. 

We also produced the pilot episode of their Facebook Live show entitled BGH LIVE!

Digital Advertising

Kickstart Health and Wellness Conference Ad Spend/ROI

For the Kickstart Health and Wellness Conference, our lead generation efforts resulted in 331, 526 impressions, 108,582 people reached, 4,045 link clicks, and 734 conversions (ticket purchases) at a cost of $1.30/click and a $7 cost per conversion. Ticket prices were $75.

The goal was to more efficiently move leads from awareness of the event to engagement with the website or Facebook event ,resulting in a ticket purchase. 

The awareness and engagement stage was used to promote the event to a cold audience with the express purpose of getting them to take a call to action. The call to action was to visit the website or respond to the event Facebook page. This was important because it gave us a core group of people to retarget either through pixeling (from the website) or directly as interested parties from the event page.

The action stage was used in the last month of our social media marketing efforts. We retargeted everyone who had visited the website and responded to the event page with a call to action to buy tickets.